Come say hello.
We sponsor and attend WordCamps around the world. You can meet the people building the products and talk about the sites you’re working on.
We build what
WordPress should
make easy.
Since 2010, one bootstrapped, founder-led team has worked on the hard parts of running a WordPress site. Backups. Security. Migrations. Management. And now, with Airlift, performance.
Meet the team behind the speed2010
5 products
Founder-led
One lost blog.
A question that
wouldn’t go away.
Before WordPress, Akshat Choudhary was working on networking systems at Citrix. Then Coding Horror, the blog of Stack Overflow co-founder Jeff Atwood, went down. There was no working backup. Cached copies helped bring it back.
That left a question: if someone who builds software for a living can lose a website, what happens to everyone else?
Akshat learned WordPress and built BlogVault. The job was straightforward, even if the engineering wasn’t: make backups that people could actually rely on.
That became the pattern for the company. Find the problem people have learned to work around, and do the work to make it easier.
Five products.
One way of thinking.
Every product began with a problem WordPress owners knew too well. Each one made the next possible.
- 2010
A backup only matters if it restores. BlogVault began with that simple requirement: give WordPress owners a dependable way back when something goes wrong.
- 2015
Technology for the hosts
The work grew beyond a single plugin. WordPress hosting companies began using our migration technology to help their customers move sites.
- 2016
The next problem was malware that stayed hidden and cleanups that needed an expert. MalCare brought detection, protection and one-click cleanup together.
- 2017
Reliable migrations should be available to everyone. Migrate Guru made our migration technology available as a free WordPress plugin.
- 2019
Agencies needed a better way to look after many sites. We acquired WP Remote and rebuilt it around managing a whole portfolio from one place.
- 2023
Speed was still a collection of settings, plugins and manual fixes. Airlift brought the layers together: understand the site, optimize what each page needs, and keep it fast as it changes.
You came to build a website.
Not to become a performance engineer.
Caching is one part of speed. Images, CSS, JavaScript, fonts and delivery all matter too. Airlift understands how your pages fit together, handles those layers as a system, and keeps working as your content changes.
See how Airlift worksStill led by the person
who started.
Akshat Choudhary started the company in 2010. It remains bootstrapped and founder-led, with the freedom to spend time on difficult engineering problems.
For Airlift, that means the work behind the button matters as much as the button itself: understanding templates, reducing unnecessary work, and making optimization something you can trust on a real site.
Speed should give you more time for your business, your readers and the things you built your website to do.
The details are
our job.
Start with the problem people live with.
A slow store. A migration that stops halfway. A backup that will not restore. We build around the work a site owner needs done, then work backwards to the technology.
Do the hard work behind the click.
Simple controls should rest on a system that understands the site. For Airlift, that means looking at real pages and shared templates, rather than asking you to tune every setting yourself.
Keep working after launch day.
WordPress sites change. Content grows, themes update and new plugins arrive. We keep improving the products, and build automation that helps your site keep up.
A team you can meet.
We share what we learn.
Our YouTube channel covers WordPress engineering and security, drawing on the problems we work through across the product family.
Watch WPDevThe same team, end to end.
Engineers, researchers and support specialists work on the same problems from different angles. What we learn helping a site owner feeds back into the product.
Let us handle faster.
You have a website to run. We’ll get to work on its speed.