Make your WordPress site
fast, and keep it that way.

A slow site rarely has one cause. It is heavy images, unused CSS, scripts that load too early and fonts that arrive late. Airlift fixes all of it on every page, with no settings to learn.

Get Airlift free
Works with your theme,
builder and host
ElementorDiviBeaver BuilderOxygenGutenbergWooCommerceWPMLWeglotPolylangTranslatePressKinstaWP EngineCloudwaysSiteGroundCloudflare

Everything a cache plugin
missesAirlift fixes

makerandco.com
HomeBlogProductCartRuns on interactionScript loading

Objects for slower living

Small-batch homeware from independent makers, delivered to your door.

Shop the collectionDeferred
Oak board$48
Reading chair$180
Studio lamp$65

Every piece is made to order in small runs, finished by hand and shipped carbon-neutral from our Portland workshop.

Get new stories in your inbox

One email a month. No noise.

Email addressSubscribeRuns on interactionMain thread busy
Where our oak comes from · From the journal
Alder stool$95
Serving set$72
Linen napkins$22
ShippingReturnsGift cardsContact

© 2026 maker&co · Made in Portland, Oregon

WebP · right-sizedLoads firstLoads on scrollCritical CSSPage-specific CSSUnused removedMinifiedSubsetted · WOFF2Required weights onlyCachedPreloadedReady for repeat visitsFallback fontFont swapText reflowed1.4 MB · JPEGOversized · scaled downLoadingWaiting for CSSRender blockedFull stylesheetUnused CSS includedOff-screen but requestedRunning before needed5px shift
Runs on interactionInteraction waiting

You tested your homepage. Your visitors land everywhere else. Airlift speeds up the whole site.

  1. 01

    Sorts your site by design

    Your posts share one design, your products another. Airlift groups them.

  2. 02

    Measures a real page

    It loads one page from each group in a browser and works out what it needs.

  3. 03

    Speeds up the whole group

    Every page with that design benefits, not just the one that was measured.

  4. 04

    Keeps custom pages intact

    A landing page with its own design is measured separately, so it still looks exactly right.

How Airlift covers every page

The six things that slow WordPress, handled

You cleared the cache.
Your visitors didn’t.

Airlift serves ready-made pages, so your server isn’t rebuilding them on every visit. When you publish, it clears every cache it’s connected to, including your host’s and Cloudflare’s, so visitors see the new version.

How caching works

A shorter trip
to every visitor

Airlift serves your optimized images, CSS, JavaScript and fonts from its own CDN, so every file isn’t travelling from your one server. There’s no separate CDN account to set up.

Explore CDN delivery

Keep your fonts.
Lose the delay.

Airlift hosts your fonts itself, converts them to WOFF2 and trims each file to the characters your pages use. Text stays readable while fonts load instead of popping in late.

Font optimization

The right image
for every screen

Page builders hide images in CSS backgrounds, inline styles and plugin markup, where many image plugins never look. Airlift finds them, converts them to WebP, sizes each one for the visitor’s screen and loads the one at the top first.

Image optimization

Only the CSS
each page needs

Your theme loads styles for features you never use, and your page builder adds more. Airlift checks what each page actually uses in a real browser and sends that first, so the page can appear sooner.

CSS optimization
JSCartRuns after interaction
JSVideoRuns after interaction
JSChatRuns after interaction
makerandco.com
maker&coHomeBlogProduct

Slow goods, made well

Small-batch homeware from independent makers, delivered to your door.

Free shipping on orders over $75. Made to order in Portland.

Your cartOak serving board$48Linen throw$36Checkout · $84
How it's made2:14
Support chatHi! How can we help?Where's my order?Type a reply…

Your page loads first · scripts run after interaction

Interact with the page to load the JavaScript

Your content shouldn’t
wait on a chat widget.

Chat, popups, analytics and video players don’t need to run before your page appears. Airlift holds them back until the visitor interacts, then loads them so everything still works.

JavaScript optimization

Set up in three steps

You don’t need to know what critical CSS or render-blocking means. Add your site, install the plugin and Airlift does the rest.

Add your site

Enter your website address to connect it to your Airlift account.

Install the plugin

Add the Airlift plugin in your WordPress dashboard, or connect it with your Airlift key.

Click optimize

Airlift works through your images, CSS, JavaScript, fonts and caching in one go. Your original files are never changed.

123Begin by adding your site.Your WordPress Site URL *Eg: http://www.sample.comEnter your WordPress site URL. We’ll check the format & confirm WordPress detection.Continue
23Select method of Installation.Manual Installation

Download the plugin and install it manually in your WordPress admin.

Download Plugin (.zip)
Already Installed? Verify Plugin

Test the plugin if you already have Airlift installed.

Use Airlift Key

Use Airlift API key to install and test plugin.

Continue
3Customize & Manage Configuration.Optimize Fonts

Subset & serve only the glyphs pages use.

Optimize JavaScript

Load scripts only when users engage.

Optimize CSS

Ship only the CSS each page uses.

Optimize Images

Compress & serve next-gen formats.

SkipOptimize Now

Questions before you install

No. You don't need to know what critical CSS, lazy loading or render-blocking scripts are. Install the plugin and click optimize. Airlift measures each page and decides what it needs across images, CSS, JavaScript, fonts, caching and delivery. The settings are there if you want them, but you never have to touch them.

Caching helps your server answer sooner. It does nothing about a 2 MB photo at the top of the page, a stylesheet full of rules the page never uses, or a chat widget that loads before your content. Those are usually what PageSpeed Insights is flagging. Airlift fixes them and handles caching too, so you can replace your caching plugin instead of adding another one. Switch off other optimization plugins too, so the same files are not processed twice.

Yes. Airlift works on the finished page your visitors receive, so it doesn't matter how the page was built. It runs with Elementor, Divi, Oxygen, Beaver Builder, Gutenberg, WooCommerce and WPML, and on hosts like Kinsta, WP Engine, Cloudways and SiteGround.

Airlift is designed so it doesn't. Your original files are never changed. Optimizations are applied to a copy as the page is delivered, and if something goes wrong while optimizing, visitors get the original page. You can compare before and after screenshots, exclude any file, and switch off any single optimization.

Every optimization Airlift does, on a limited number of pages and images. That is enough to see the difference on your own site before you pay anything. No card required.

New posts and products use the same layouts Airlift has already optimized, so they get the benefit straight away. When you publish or update a page, Airlift refreshes the cached copy so visitors see the latest version.

Try it on your own site.

The free plan runs on your real pages, so you can see what was slowing them down and compare the before and after yourself. No card required.